Specialist call centre and communications company, Inter-Active Technologies, has bucked the industry's national trend by expanding across provincial borders during the economic downturn.

The Johannesburg-based company has proved that it's a powerful force in the industry after recently expanding its reach to the Cape Town market, an area where many call centres have failed in recent months after being unable to keep up with large international rivals.

South Africa's leading funeral services provider, Avbob boosts its already 2 000-strong sales force with an interactive, call centre-driven sales drive, further expanding its billion Rand business.

Avbob Funeral and Assurance Services, a brand that has delivered insurance and funeral services over the past 89 years has partnered with specialist call centre and communication company, Inter-Active Technologies. The full service outsourcing agreement enables Avbob to significantly extend its reach into new South African markets by tapping into Inter-Active Technologies' infrastructure, technology and skilled resource base

New Managing Director at Inter-Active Technologies aims to take the company to new heights and confirms aggressive market approach to launching new initiatives during 2010.

Specialist call centre and communications company Inter-Active Technologies has ratified a change in senior management, to boost its ranks and to ensure a sound management platform as it embarks on what will arguably be its biggest growth year since its inception in 2004.